We were commissioned by Nickelodeon to create a series of promos for their new holiday broadcast package. From SpongeBob Squarepants to The Loud House and Ninja Turtles, we re-imagined some of the brand’s biggest stars as classic, stop-motion miniatures with a modern edge. The brief also called for new, original characters that could stand on their own, or represent any of Nick’s remaining shows.
These winter promotions became a fan favorite as well as taking home the 2017 Best ID Campaign at The Motion Awards.
Design Development
As both artists and fans of Nickelodeon, we approached the work with a respect for the integrity of each character. We worked to develop both design and personality while taking liberties to infuse them with fun, fresh and tangible detail.
Design Elements
![](https://dev.nathanlove.com/wp-content/uploads/2023/04/tree_explore_03b-e1531493191883.jpeg)
![](https://dev.nathanlove.com/wp-content/uploads/2023/04/15_presents_v02-e1531493434619.jpeg)
![](https://dev.nathanlove.com/wp-content/uploads/2023/04/19_lemonadeStand_v02-e1531493473349.jpeg)
Character Design
![](https://dev.nathanlove.com/wp-content/uploads/2023/04/WinterThings_v04-e1531492601865.jpeg)
![](https://dev.nathanlove.com/wp-content/uploads/2023/04/WinterThings7_v01-e1531492629854.jpeg)
Environmental Design
![](https://dev.nathanlove.com/wp-content/uploads/2023/04/01_sh01_colorKey_v01-e1531493731791.jpeg)
![](https://dev.nathanlove.com/wp-content/uploads/2023/04/16_sh01_colorKey_v01-e1531493926549.jpeg)
![](https://dev.nathanlove.com/wp-content/uploads/2023/04/20_sh01_colorKey_v01-e1531493939322.jpeg)
CG Characters
![](https://dev.nathanlove.com/wp-content/uploads/2023/04/spongebob_v02.0001-e1531496570681.jpg)
![](https://dev.nathanlove.com/wp-content/uploads/2023/04/clydePose_v01.0001-e1531496730339.jpg)
![](https://dev.nathanlove.com/wp-content/uploads/2023/04/lincolnPose_v06.0001-e1531496718632.jpg)
Styleframes
![](https://dev.nathanlove.com/wp-content/uploads/2023/04/styleframe_spongebob_comp_v07_0001.jpeg)
![](https://dev.nathanlove.com/wp-content/uploads/2017/12/snowballs_comp_v04.0001-1-e1531494111928.jpg)
![](https://dev.nathanlove.com/wp-content/uploads/2023/04/loudHouse_comp_v08.0001-e1531494506584.jpg)
Additional Projects we collaborated with Nickelodeon on: